Go for the gold with the Agency of the Year

April 25, 2025

The Agency of the Year research 2025 placed KarpaloGroup on the podium for the fourth year in a row. This time we won The Agency of the Year Gold!

Take a look at the highlights below to see if we could be a good fit for you, too.

Jump to competition criteria

How do our clients rate Karpalo’s brand management skills?

“Working within tight corporate brand restrictions, the agency is able to offer that little bit of added value with local design.”

“That’s their strong point - you won’t find a better one.”

”They understand the legacy of our brands and the local regulations.”

We achieved Best Practice in knowing our clients’ industry. How did we do it?

We have over 20 years of experience in the health and pharma industry, and all our employees have passed the Pharma Industry Code of Ethics test.

We are experienced in the rules governing the marketing of medicinal products, as well as non-promotional communication and health information aimed at consumers.

Our delivery reliability is top-class, and we understand how crucial it is to be precise — down to the smallest detail.

That’s why we are not just another creative agency, we’re a trusted partner for our clients in life science.

Johanna Kestilä

CEO

Karpalo received 9.11/10 points in creativity. What does creativity mean to you…?

Creativity is like a good pencil: an important tool with which you can leave a meaningful mark. It requires motivation and emotion to support it. If its tip breaks, it’s best to lay it down on paper. After a moment’s rest on the lines and squares, it’s ready to be sharpened again.

A good designer has creativity behind their ear as standard equipment.

Kati Uoti-Helenius

Copywriter

Creativity is the essence of this work, and what separates a winning concept from a mediocre one is that a killer idea allows the viewer the pleasure of connecting the dots behind the concept. What is also rewarding - for both the viewer and the creator – is presenting a complex subject in an informative, yet interesting way. Creativity also requires good collaboration skills, and working with a good writer is like combining different vocal types to create a rich sound.

In my spare time, my creativity finds an outlet in oil painting.

Kukka-Maaria Jaatinen

Creative Director

Creativity is why I'm in this field and for me, coding has always been creative work, whether it's a website, a program or a game. Even if there are strict style guidelines, the code itself is always my own handwriting. Creativity is what I turn to when I need to come up with something new within certain limits, or when I’m comparing different solutions to problems to decide which one suits best. In my spare time, I feed my creativity by making music and games.

Eetu Järvinen

Web Developer

The customers awarded us with 9.39/10 points in project management (vs industry average 8.84) and said…

“No worries for the client, all deadlines are met and predictability is good.”

“Our project manager is super! Always in control!”

“Communication has been excellent. The outcome of the projects has been at least in line with the objectives, often even better because we have received suggestions to improve our plans.”

Compared to last year, in which areas have we improved the most?

9.28

Proactivity

(change: +0.47 pts)

9.61

Reliability of delivery

(change: +0.43 pts)

9.67

Commitment

(change: +0.43 pts)

Karpalo was also awarded with ”Excellence in Customer Relations” certificate. What does this mean?

This award is given to agencies that demonstrate high levels of client satisfaction and referral value (financial considerations were not a factor in this award), and here at Karpalo we’re more than excited that our hard work and dedication has now been officially recognised.

What were the competition criteria?

The survey is based on the concept of the Swedish consultancy company Regi Research & Strategi. The survey provides an annual insight into client satisfaction among businesses buying marketing, advertising and communication services from different agencies, and it also sheds light on the criteria that influence the client’s choice of agency and general trends in the marketing industry.

Entering the final was a source of great pride as the nominees and winners were chosen on the basis of client satisfaction as well as business and financial criteria. Client satisfaction was scored on a scale of 1 to 10, with 1 being the lowest and 10 being the highest.

Agency expertise (4 criteria)
Client-specific competence (2 criteria)
Client relationship and cooperation (3 criteria)
Administrative skills (3 criteria)
Added value (3 criteria)

More information (in Finnish):

https://www.vuodentoimisto.fi/vuoden-toimisto-2025-lisatietoa-kilpailuarvosta/