Q: Administrative practices

“Everything always goes well, invoicing, processes.”“There has never been a problem.”“Billing has been transparent and planning has been successful, forecasts of schedules have been mostly successful, unless, of course, delays have been communicated in advance.”“Never any issues with POs, SOWs, payment.”“We have an automated payment system. The necessary references are in place. Invoices are also clear and easy to check.”“Planning, invoicing and implementation run smoothly.”

Q: Agency commitment

“Always on time and with good confidence in the operation and project management.”“Been a long-term partner.”“Very happy with our account team.”“Always very available and flexible. Brings the team along.”“Communication has been clear with the office and schedules kept for the most part, most importantly, schedule stretching has been clearly communicated in advance.”“There is a feeling that one’s own work and needs are prioritized first. All work is completed within the agreed time or earlier.”“Always fully committed to deliver on time and with high standard.”“Responds well to deadlines.”

Q: Agency creativity

“They have top talent which is the main reason we use them.”“This is what we’re really paying them for and hoping they’ll bring those proposals.”“Expertise in both implementing and creative design.”“The design was new and simple and memorable, the message gets across.”“Karpalo always delivers more than expected.”“If you give free rein and pay more you may be pleasantly surprised.”“They do personal and distinctive advertising within the given framework.”“The Karpalo team is really creative and that’s one of the reasons why they are so nice to work with. There’s always something “out of the box”, yet respectful of the brand!”“They do what they promise and the schedule is often tight on our side. There have been no disappointments.”

Q: Agency initiative

“They get in touch if they have an idea that could improve the outcome. Then we negotiate and finalise together.”

Q: Brand management skills

“Good familiarity with the brand and what marketing activities have been done with it in the past.”“Knowing well the legacy of our brands and the local regulations.”“They are quick and professional.”“That’s their strong point – you won’t [sic] a better one.”“Within tight corporate brand constraints, they can still add extra value with local design.”“Long experience.”“Good insights.”“Karpalo takes an in-depth look at the brand strategy from the very beginning, and they refine it along the way. Collaboration is easy when these basics are in place.”“Long experience in a specific sector and with different product categories.”“All you need to do is tell them what you need and the target group, and they will come up with a proposal to implement.”

Q: Co-operation practices

“Improvements have often been proposed in projects, in which case the end result has exceeded our expectations. No experience of follow-up processes.”“Our collaboration is friendly and respectful.”

Q: End client and stakeholder knowledge

“Good knowledge of the needs of doctors and nurses. With a good brief, the first proposal is often a feasible result with minor corrections.”“Long experience in the field.”

Q: Industry and market knowledge

“Very good understanding of the business and the industry.”“Excellent knowledge of the specificities of the sector.”“Very solid, just let them do in what they are good at.”“They are very knowledgeable about the marketing rules and constraints that bind the pharmaceutical industry.”“Long, traditional knowledge of the industry.”“Good and proactive in updating their knowledge. Could be more interested in our company strategy and challenges.”

Q: Perceived business benefits

“Presenting a difficult issue in an interesting way is really challenging. That’s where they help us.”“I really trust them to handle all kind of changes/development.”“Our materials have received spontaneous praise from customers.”“Great results in Finland but also now in the Nordics.”

Question 1

Administrative practices

Accepted Answer

&#8220;Everything always goes well, invoicing, processes.&#8221;&#8220;There has never been a problem.&#8221;&#8220;Billing has been transparent and planning has been successful, forecasts of schedules have been mostly successful, unless, of course, delays have been communicated in advance.&#8221;&#8220;Never any issues with POs, SOWs, payment.&#8221;&#8220;We have an automated payment system. The necessary references are in place. Invoices are also clear and easy to check.&#8221;&#8220;Planning, invoicing and implementation run smoothly.&#8221;

Question 2

Agency commitment

Accepted Answer

&#8220;Always on time and with good confidence in the operation and project management.&#8221;&#8220;Been a long-term partner.&#8221;&#8220;Very happy with our account team.&#8221;&#8220;Always very available and flexible. Brings the team along.&#8221;&#8220;Communication has been clear with the office and schedules kept for the most part, most importantly, schedule stretching has been clearly communicated in advance.&#8221;&#8220;There is a feeling that one&#8217;s own work and needs are prioritized first. All work is completed within the agreed time or earlier.&#8221;&#8220;Always fully committed to deliver on time and with high standard.&#8221;&#8220;Responds well to deadlines.&#8221;

Question 3

Agency creativity

Accepted Answer

&#8220;They have top talent which is the main reason we use them.&#8221;&#8220;This is what we&#8217;re really paying them for and hoping they&#8217;ll bring those proposals.&#8221;&#8220;Expertise in both implementing and creative design.&#8221;&#8220;The design was new and simple and memorable, the message gets across.&#8221;&#8220;Karpalo always delivers more than expected.&#8221;&#8220;If you give free rein and pay more you may be pleasantly surprised.&#8221;&#8220;They do personal and distinctive advertising within the given framework.&#8221;&#8220;The Karpalo team is really creative and that&#8217;s one of the reasons why they are so nice to work with. There&#8217;s always something &#8220;out of the box&#8221;, yet respectful of the brand!&#8221;&#8220;They do what they promise and the schedule is often tight on our side. There have been no disappointments.&#8221;

Question 4

Agency initiative

Accepted Answer

&#8220;They get in touch if they have an idea that could improve the outcome. Then we negotiate and finalise together.&#8221;

Question 5

Brand management skills

Accepted Answer

&#8220;Good familiarity with the brand and what marketing activities have been done with it in the past.&#8221;&#8220;Knowing well the legacy of our brands and the local regulations.&#8221;&#8220;They are quick and professional.&#8221;&#8220;That&#8217;s their strong point &#8211; you won&#8217;t [sic] a better one.&#8221;&#8220;Within tight corporate brand constraints, they can still add extra value with local design.&#8221;&#8220;Long experience.&#8221;&#8220;Good insights.&#8221;&#8220;Karpalo takes an in-depth look at the brand strategy from the very beginning, and they refine it along the way. Collaboration is easy when these basics are in place.&#8221;&#8220;Long experience in a specific sector and with different product categories.&#8221;&#8220;All you need to do is tell them what you need and the target group, and they will come up with a proposal to implement.&#8221;

Question 6

Co-operation practices

Accepted Answer

&#8220;Improvements have often been proposed in projects, in which case the end result has exceeded our expectations. No experience of follow-up processes.&#8221;&#8220;Our collaboration is friendly and respectful.&#8221;

Question 7

Digital expertise

Accepted Answer

”Helped us with implementing websites but are also helping us to be curious in SOME.””Strong digital expertise”

Question 8

End client and stakeholder knowledge

Accepted Answer

&#8220;Good knowledge of the needs of doctors and nurses. With a good brief, the first proposal is often a feasible result with minor corrections.&#8221;&#8220;Long experience in the field.&#8221;

Question 9

Industry and market knowledge

Accepted Answer

&#8220;Very good understanding of the business and the industry.&#8221;&#8220;Excellent knowledge of the specificities of the sector.&#8221;&#8220;Very solid, just let them do in what they are good at.&#8221;&#8220;They are very knowledgeable about the marketing rules and constraints that bind the pharmaceutical industry.&#8221;&#8220;Long, traditional knowledge of the industry.&#8221;&#8220;Good and proactive in updating their knowledge. Could be more interested in our company strategy and challenges.&#8221;

Question 10

Perceived business benefits

Accepted Answer

&#8220;Presenting a difficult issue in an interesting way is really challenging. That&#8217;s where they help us.&#8221;&#8220;I really trust them to handle all kind of changes/development.&#8221;&#8220;Our materials have received spontaneous praise from customers.&#8221;&#8220;Great results in Finland but also now in the Nordics.&#8221;

Question 11

Price vs. Quality

Accepted Answer

&#8220;Good standard.&#8221;&#8220;Good value for money.&#8221;

Question 12

Project management

Accepted Answer

&#8220;No worries for the customer, all schedules are met and predictability is good.&#8221;&#8220;Our project mangager Outi is super! Always in control!&#8221;&#8220;Communication has been excellent. The outcome of the projects has been at least in line with the objectives, often better when we have received suggestions for improvements to our plans.&#8221;&#8220;Excellent project management. I don&#8217;t have to worry about the details of project management, it&#8217;s in their hands. Big help to the client!!!&#8221;&#8220;A designated contact person is always available when needed. It&#8217;s good not to have to familiarize yourself with each project, but to already know the background.&#8221;

Question 13

Quality of visual and text contents

Accepted Answer

&#8220;The visuals have always been great.&#8221;&#8220;Creative work and a good finish.&#8221;

Question 14

Referral Score / Net Promoter Score

Accepted Answer

&#8220;Good experience, easy to recommend and praise.&#8221;&#8220;My contact has handled things well, the wheels are turning and communication is clear. The professional workmanship is also reflected in the implementations.&#8221;&#8220;Quality and speed, understand my industry.&#8221;&#8220;I would definitely recommend Karpalo to a colleague or acquaintance and have done so.&#8221;

Question 15

Reliability of delivery

Accepted Answer

&#8220;Work is completed on time or earlier.&#8221;&#8220;I especially like that Karpalo listen to our needs and make the offer relevant to that need. If we would like to do a slim campaign &#8211; it is a slim campaign with low budget. And vice versa.&#8221;&#8220;Deliver on time, you can trust them on that.&#8221;&#8220;Deliver what is requested and within the agreed timeframe. Sometimes very quickly in an ad hoc situation.&#8221;

Question 16

Setting and measuring targets

Accepted Answer

&#8220;The results of the SEO implementation were well communicated.&#8221;&#8220;Good quality material that served the end users well.&#8221;

The Agency of the Year Competition

Client testimonials

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