Case TENA Professionals: Engaging Content and Targeted Visibility
Karpalo has been responsible for managing, maintaining, and planning content for the TENA Professionals Facebook page. Our work has focused on strengthening a well-known brand and delivering valuable information to those who make a difference every day: healthcare professionals working in the care sector.
Our design team has created new content in line with TENA’s brand identity and communication guidelines, while also localizing international campaigns for the Finnish market. In addition, we have planned and executed new product launch campaigns across Meta platforms and continuously optimized campaign performance to ensure messages reach the right audiences at the right time.
“They truly understand the needs of our target audience. Working with Karpalo has been smooth and professional, and I particularly value the high-quality content they produce, which supports our goals.”
As one of the world’s leading hygiene and health companies, Essity is home to TENA, the world’s most recognised brand in continence care products.
