Case Ibulinecaps: a pause at the point of purchase

KarpaloGroup designed an eye-catching packaging and a distinctive launch campaign for Fysioline’s new over-the-counter medicine, Ibulinecaps. It is an ibuprofen capsule used to relieve temporary pain, fever, and aches in adults and children aged 12 years and above. The product category is highly competitive, which is why we opted for a simple and effective marketing recipe: grab attention, communicate the facts, and identify at the point of purchase.

KarpaloGroup’s creative team designed a newspaper advertisement, an effective TV commercial and a video for social media for the launch campaign. The process, however, began with the package design. The stylish packaging, which stands out on the painkiller shelf, tells you everything you need to know: the name of the medicine, its strength, dosage form, active ingredient, indications, dosage and other information required by law are clearly visible. To complement this, we also designed shelf talkers aligned with the campaign’s look and feel.

Fysioline is a Tampere-based wellness company that was granted a pharmaceutical factory license, or GMP status, in 2023. Fysioline already has strong expertise and experience in the production of various CE-marked medical devices and cosmetic products, among other things.