Case Vagicare: Imbalance in the air?
Vagicare is a CE-labelled medical device indicated to balance vaginal pH values. We were strongly involved in the marketing, starting from the strategy. The most important thing was to differentiate Vagicare from other products. The first step was to target the product to young women. We also designed sensual packaging that would stand out on pharmacy shelves.
At the product launch we organised a large PR campaign to communicate to pharmacists and journalists about the new product. Vagicare has been seen in many places: outdoors, in magazines, on television and on social media. In Facebook and Instagram Vagicare has become quite a success story. The most successful posts have attracted thousands of reactions with their humorous, down-to-earth style.