Case Vagidonna® — Campaign to launch a new local estrogen therapy product
With age comes menopause, which can affect vagina and bring embarrassing symptoms. Fortunately with age also comes strength, wisdom and courage to realize an important fact of life: great joys do not have to be overshadowed by little bothers.
We targeted the Vagidonna campaign for these smart, menopausal women. Among our target groups were also HCP’s. The Vagidonna kit contains a reusable applicator which significantly reduces the amount of waste.
We designed the websites, print advertising and lots of direct mails for all target groups, promotional material, a TV commercial and videos for different needs. We also planned a launch campaign in Sweden.