Case Sensoriina – launch campaign for a home security system
Algol Trehab is a Finnish family-owned company that offers its customers tools that make everyday life easier, from leading manufacturers. A sensor system developed for the elderly people living alone was launched in May 2020.
Sensoriina is a motion detection sensor system, a home security device that operates in Sigfox network. The device brings security to those living alone and gives peace of mind to family and friends.
We had the priviledge of taking part in product launch from the beginning. Name, logo and package design, introduction and installation videos, website (www.sensoriina.fi) and an advertising campaign including both print and social media content. In this campaign the tone of text was particularly important – after all, the same words had to convince the one living alone and those close to him or her. This product will be useful in many homes.
We wish Sensoriina a long life!