Case Karo Pharma: no more issue with women’s health issues
Everyone experiences imbalance of vaginal flora at least occasionally. In such a situation who wouldn’t want to be free of not only irritation but of symptom related stigma, too?
The Karo Pharma Multi-Gyn campaign launched in autumn 2021 with the aim of promoting three nonpharmacologic treatments for restoring vaginal imbalance. The campaign features strong yet aesthetic visual language that tells instantly what these adverts are about while bold humor improves product differentiation and creates a positive atmosphere.
The direct visual style was chosen to fit both a fast-paced online video environment and traditional print media. According to feedback colorful illustrations and punchlines have been well received by customers, leading to improved sales at various retailers.