Case Brunberg: Renewal of the traditional sweet brand
Brunberg Oy is a cholocate factory located in the historical town of Porvoo. For nearly 150 years, Brunberg has created unforgettable flavours that transcend generations. This family company is, deservingly, one of Finland’s most loved sweet brands.
The most famous Brunberg sweet is cholocate-coated foam candy, Kiss (Suukko). Brunberg has manufactured famous Kisses since 1951.
The era of new packages and social media
In 2012, we started renewing the packages of Brunberg. We gave new outfits to wide range of sweets and also helped to redesign the Brunberg store in Porvoo old town. The next step was to take Brunberg to social media. On Facebook and Instagram, we celebrate the story of this traditional sweet brand with athmospheric visuals and texts that truly bring water to the tongue. Our 31,000 followers on Facebook actively respond to our content and make our posts even more alive.
2020 – Renewing the iconic Kiss box
Kiss foam candies come in many different flavours and packages. During the first package renewal we gave new looks for the small packages. In 2020, we redesigned the look of the most iconic package: the big box of Brunberg Kisses. The design of the box had stayed the same for almost 70 years, which makes the case historical.
We added something new while paying respect to the original design. The colors and size of the package have stayed the same. The cover picture now has an atmospheric illustration of Porvoo in the 50’s – right from the birth time of Kiss foam candy. Now the circle has closed and the package renewal of Brunberg has reached its glorious finale.
During the package renewal we also handled the press communication. Among others, these medias wrote about the subject: Iltalehti, Ilta-Sanomat, Helsingin Sanomat, Yle, Maaseudun tulevaisuus and Uusimaa.
Our collaboration with the traditional cholocate factory continues. Next year, our client celebrates its 150th anniversary year. Congratulations, Brunberg – we are proud to be part of your story!