{"id":8892,"date":"2025-08-08T13:00:00","date_gmt":"2025-08-08T10:00:00","guid":{"rendered":"https:\/\/www.karpalogroup.fi\/?p=8892"},"modified":"2025-08-19T10:26:13","modified_gmt":"2025-08-19T07:26:13","slug":"detailer-joka-ei-nukuta-vaan-auttaa-myyjaa-loistamaan","status":"publish","type":"post","link":"https:\/\/www.karpalogroup.fi\/fi\/blogi\/detailer-joka-ei-nukuta-vaan-auttaa-myyjaa-loistamaan\/","title":{"rendered":"Detailer, joka ei nukuta vaan auttaa myyj\u00e4\u00e4 loistamaan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8892\" class=\"elementor elementor-8892 elementor-8871\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f90ae80 e-flex e-con-boxed e-con e-parent\" data-id=\"f90ae80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e038102 elementor-widget elementor-widget-heading\" data-id=\"e038102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Detailer on kuin lavastus, joka tekee esityksest\u00e4 vaikuttavan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a5e76 elementor-widget elementor-widget-text-editor\" data-id=\"30a5e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Detailer, presentaatio, slide deck, myyntisetti, kampanja \u2014 rakkaalla lapsella on monta nime\u00e4. Nimityksest\u00e4 riippumatta sen teht\u00e4v\u00e4 on aina tukea l\u00e4\u00e4ke-edustajan ty\u00f6t\u00e4, ei vaikeuttaa sit\u00e4.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d9509 elementor-widget elementor-widget-text-editor\" data-id=\"e4d9509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tunnistatko tilanteen, jossa monikymmensivuinen presentaatio on t\u00e4ynn\u00e4 teksti\u00e4, taulukoita ja lukuja? Key Account Manager yritt\u00e4\u00e4 tiivist\u00e4\u00e4 sen pohjalta kaiken olennaisen 12 minuutin tapaamiseen. Esitys tuntuu kankealta, ja KAM haluaa jatkossa hoitaa tapaamiset ilman sit\u00e4 pahuksen detaileria.<\/p><p>Mutta ent\u00e4 jos esitys olisi esitt\u00e4j\u00e4n mielest\u00e4 hyv\u00e4? Sek\u00e4 tarkka ja s\u00e4\u00e4d\u00f6sten mukainen ett\u00e4 kiinnostava, selke\u00e4 ja keskustelua tukeva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3316ab8 elementor-widget elementor-widget-heading\" data-id=\"3316ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Edustaja on p\u00e4\u00e4roolissa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8913d8e elementor-widget elementor-widget-text-editor\" data-id=\"8913d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Presentaatio kannattaa suunnitella yht\u00e4 huolellisesti kuin teatterin lavastus. Se ei ole p\u00e4\u00e4osassa, mutta se luo kontekstin, j\u00e4sent\u00e4\u00e4 tarinaa ja auttaa yleis\u00f6\u00e4 \u2014 t\u00e4ss\u00e4 tapauksessa l\u00e4\u00e4k\u00e4ri\u00e4 \u2014 keskittym\u00e4\u00e4n olennaiseen. Onnistuneesta tapaamisesta j\u00e4\u00e4 mieleen juuri se olennainen, ja se on kuulijalleen ammatillisesti arvokas hetki. T\u00e4llainen tapaaminen tuntuu palvelulta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6278a9d elementor-widget elementor-widget-image\" data-id=\"6278a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"602\" src=\"https:\/\/www.karpalogroup.fi\/wp-content\/uploads\/2025\/08\/presentation-1100x828.jpg\" class=\"attachment-large size-large wp-image-8878\" alt=\"\" srcset=\"https:\/\/www.karpalogroup.fi\/wp-content\/uploads\/2025\/08\/presentation-1100x828.jpg 1100w, https:\/\/www.karpalogroup.fi\/wp-content\/uploads\/2025\/08\/presentation-400x301.jpg 400w, https:\/\/www.karpalogroup.fi\/wp-content\/uploads\/2025\/08\/presentation-768x578.jpg 768w, https:\/\/www.karpalogroup.fi\/wp-content\/uploads\/2025\/08\/presentation-1536x1157.jpg 1536w, https:\/\/www.karpalogroup.fi\/wp-content\/uploads\/2025\/08\/presentation.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f721c8 elementor-widget elementor-widget-heading\" data-id=\"3f721c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Miksi monet ep\u00e4onnistuvat ja miten tilanne korjataan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c4f7c elementor-widget elementor-widget-text-editor\" data-id=\"42c4f7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yleisin ongelma on se, ett\u00e4 slide deckist\u00e4 puuttuu tarina sis\u00e4ll\u00f6n esitt\u00e4mist\u00e4 varten. Presentaatio toimii s\u00e4ili\u00f6n\u00e4 kaikelle olennaiselle, mutta se ei ota huomioon sit\u00e4, ettei kaikkea ole mahdollista kertoa yhdess\u00e4 tapaamisessa. Data on t\u00e4rke\u00e4\u00e4, mutta se hukkuu, jos kuulija ei saa siit\u00e4 otetta tai ei muista, mit\u00e4 ja miksi siit\u00e4 puhuttiin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce30e72 elementor-widget elementor-widget-text-editor\" data-id=\"ce30e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #b5003e;\"><strong>Hyv\u00e4 presentaatio:<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1caa7b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e1caa7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong style=\"color:var(--e-global-color-secondary)\">Kiteytt\u00e4\u00e4 olennaisen:<\/strong> Mik\u00e4 on se yksi asia, jonka haluat l\u00e4\u00e4k\u00e4rin muistavan?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong style=\"color:var(--e-global-color-secondary)\">Visualisoi viestin:<\/strong> Hyv\u00e4 kaavio kertoo enemm\u00e4n kuin tuhat sanaa. Kaikkea ei tarvitse n\u00e4ytt\u00e4\u00e4 kerralla tai samassa n\u00e4kym\u00e4ss\u00e4.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong style=\"color:var(--e-global-color-secondary)\">Kertoo tarinan:<\/strong> Tietoon ankkuroitu tarina on helpompi seurata ja muistaa.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864430f elementor-widget elementor-widget-heading\" data-id=\"864430f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Laadukas viestint\u00e4 j\u00e4tt\u00e4\u00e4 muistij\u00e4ljen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7992190 elementor-widget elementor-widget-text-editor\" data-id=\"7992190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kun presentaatio toimii, se ei ole vain v\u00e4line vaan kokemus. Se ei ole pelkk\u00e4\u00e4 markkinointia vaan palvelua asiakkaalle. Se kertoo, miten suhtaudut asiakkaisiisi ja miten sinut muistetaan.<\/p><p>Parhaat markkinointimateriaalit tukevat ammattitaitoisen edustajan ty\u00f6t\u00e4, auttavat l\u00e4\u00e4k\u00e4ri\u00e4 keskittym\u00e4\u00e4n olennaiseen ja tekev\u00e4t viestist\u00e4si selke\u00e4n ja muistettavan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cc05a elementor-widget elementor-widget-text-editor\" data-id=\"56cc05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Haluatko esityksen, joka her\u00e4tt\u00e4\u00e4 kiinnostusta eik\u00e4 nukuta? Tarvitsetko myyntipresentaation, joka todella tukee edustajiasi? Me osaamme auttaa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8044d5 elementor-widget elementor-widget-text-editor\" data-id=\"b8044d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Johanna Kestil\u00e4<\/strong><br \/>toimitusjohtaja<br \/>KarpaloGroup<br \/>Tavoita minut <a href=\"https:\/\/www.linkedin.com\/in\/johanna-kestila\/\">LinkedIniss\u00e4<\/a><br \/><a href=\"tel:+358%20(0)40%20705%204494\">+358 40 705 4494<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Detailer on kuin lavastus, joka tekee esityksest\u00e4 vaikuttavan Detailer, presentaatio, slide deck, myyntisetti, kampanja \u2014 rakkaalla lapsella on monta nime\u00e4. Nimityksest\u00e4 riippumatta sen teht\u00e4v\u00e4 on aina tukea l\u00e4\u00e4ke-edustajan ty\u00f6t\u00e4, ei vaikeuttaa sit\u00e4. Tunnistatko tilanteen, jossa monikymmensivuinen presentaatio on t\u00e4ynn\u00e4 teksti\u00e4, taulukoita ja lukuja? Key Account Manager yritt\u00e4\u00e4 tiivist\u00e4\u00e4 sen pohjalta kaiken olennaisen 12 minuutin tapaamiseen. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Detailer, joka ei nukuta vaan auttaa myyj\u00e4\u00e4 loistamaan &#8211; KarpaloGroup<\/title>\n<meta name=\"description\" content=\"Detailer ei ole pelkk\u00e4 datas\u00e4ili\u00f6. Hyv\u00e4 esitys tukee kohtaamista ja j\u00e4tt\u00e4\u00e4 viestin mieleen. N\u00e4in rakennat vaikuttavan detailer aidin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karpalogroup.fi\/fi\/blogi\/detailer-joka-ei-nukuta-vaan-auttaa-myyjaa-loistamaan\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Detailer, joka ei nukuta vaan auttaa myyj\u00e4\u00e4 loistamaan\" \/>\n<meta property=\"og:description\" content=\"Detailer ei ole pelkk\u00e4 taulukkohelvetti. Hyv\u00e4 esitys tukee kohtaamista ja j\u00e4tt\u00e4\u00e4 viestin mieleen. 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Hyv\u00e4 esitys tukee kohtaamista ja j\u00e4tt\u00e4\u00e4 viestin mieleen. 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