{"id":1465,"date":"2021-05-05T14:18:03","date_gmt":"2021-05-05T11:18:03","guid":{"rendered":"https:\/\/www.karpalogroup.fi\/?p=1465"},"modified":"2024-08-08T11:15:46","modified_gmt":"2024-08-08T08:15:46","slug":"mita-laakari-kaipaa-laakemainokselta","status":"publish","type":"post","link":"https:\/\/www.karpalogroup.fi\/fi\/blogi\/mita-laakari-kaipaa-laakemainokselta\/","title":{"rendered":"Mit\u00e4 l\u00e4\u00e4k\u00e4ri kaipaa l\u00e4\u00e4ke&shy;mainokselta?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1465\" class=\"elementor elementor-1465\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49e137f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49e137f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fac8a0b\" data-id=\"2fac8a0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0757af4 elementor-widget elementor-widget-heading\" data-id=\"0757af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digitaalisen l\u00e4\u00e4kemainoksen resepti on seuraava:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655877cd elementor-widget elementor-widget-text-editor\" data-id=\"655877cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1) ensin mainos, johon mahtuu vain pieni murunen siit\u00e4, mit\u00e4 t\u00e4ytyy tai mit\u00e4 halutaan sanoa, ja 2) mainoksen linkki\u00e4 klikkaamalla p\u00e4\u00e4see nettisivustolle, jonka tarkoituksena on niiden lupausten t\u00e4ytt\u00e4minen, jotka mainos her\u00e4tti.<\/p><p>L\u00e4\u00e4kemainoksen klikkaaminen tarkoittaa siis sit\u00e4, ett\u00e4 aihe todella kiinnostaa. Sivustolle saapunut lukija haluaa ja tarvitsee t\u00e4t\u00e4 tietoa. Kannattaa siis kiinnitt\u00e4\u00e4 huomiota siihen, millaista ja miten esitetty\u00e4 sis\u00e4lt\u00f6\u00e4 sivusto tulijalle antaa.<\/p><p>Nettisivuilla ei juuri en\u00e4\u00e4 surffailla. Sinne laskeudutaan jonkin kiinnostuksen her\u00e4tt\u00e4neen linkin kautta. Mainos ja siihen linkitetty laskeutumissivu, eli fingelskalla l\u00e4nd\u00e4ri, ovat yksi ja sama kokonaisuus. Mainos her\u00e4tt\u00e4\u00e4 huomion ja kiinnostuksen, laskeutumissivu puolestaan palvelee. Onnistuessaan se t\u00e4ytt\u00e4\u00e4 odotukset. Kehnossa tapauksessa se tuottaa pettymyksen. Usein pettymys johtuu huonosta k\u00e4ytt\u00e4j\u00e4kokemuksesta: lue t\u00e4h\u00e4n liittyen <a href=\"https:\/\/www.karpalogroup.fi\/huomioi-tama-kun-tilaat-uudet-verkkosivut\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matin blogipostaus<\/a> siit\u00e4, kuinka k\u00e4ytt\u00f6kokemus huomioidaan verkkosivujen suunnitteluvaiheessa.<\/p><p>Laskeutumissivut keskitet\u00e4\u00e4n monessa yrityksess\u00e4 yhteen suureen nettiportaaliin. Portaalissa on puolensa: kaikki sis\u00e4ll\u00f6t ovat yhdess\u00e4 paikassa, ja sen tekninen hallinnointi on helppo j\u00e4rjest\u00e4\u00e4. \u202fKun kaikki sis\u00e4ll\u00f6t tuotetaan saman julkaisualustan p\u00e4\u00e4lle, oman talon sis\u00e4inen k\u00e4ytt\u00e4j\u00e4koulutus voidaan suunnitella ja toteuttaa keskitetysti. Samoin sis\u00e4lt\u00f6jen julkaiseminen valmiiden sivupohjien p\u00e4\u00e4lle on ainakin periaatteessa helppoa.<\/p><p>Portaalin haittapuolia ovat puolestaan usein rakenteen j\u00e4ykkyys ja joustamattomuus innovatiivisten sis\u00e4lt\u00f6jen tuotannossa. K\u00e4tevist\u00e4 sivupohjista voi tulla sis\u00e4lt\u00f6\u00e4 rajoittava tekij\u00e4. Valmiit rakenteet saattavat pakottaa eri viestit aina samaan muottiin, vaikka muodon l\u00e4ht\u00f6kohtana pit\u00e4isi olla itse viesti ja sen vastaanottaja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b56bae elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"2b56bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tHyv\u00e4 sivusto huomioi k\u00e4ytt\u00f6tilanteen ja p\u00e4\u00e4telaitteen, ja tarjoaa sellaisen kokemuksen, josta voi innostua ja inspiroitua.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741c8ad elementor-widget elementor-widget-text-editor\" data-id=\"741c8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Ollaan siis hereill\u00e4 digitaalisen markkinoinnin suunnittelussa polun alusta sen loppuun asti. L\u00e4\u00e4kkeet ovat l\u00e4\u00e4k\u00e4reiden ty\u00f6kaluja. Niiden toimintamekanismit ja tutkimustulokset on osattava ja siksi onnistunut digitaalinen l\u00e4\u00e4kemainos on l\u00e4\u00e4k\u00e4rille hy\u00f6dyllinen. Se helpottaa arkea tarjoamalla sis\u00e4lt\u00f6\u00e4, johon tutustuminen on miellytt\u00e4v\u00e4\u00e4 ja l\u00e4\u00e4k\u00e4rin ty\u00f6n kannalta oleellista. T\u00e4ll\u00f6in se on lukijan tarpeista k\u00e4sin suunniteltu. Sivusto huomioi k\u00e4ytt\u00f6tilanteen ja p\u00e4\u00e4telaitteen, ja tarjoaa sellaisen kokemuksen, josta voi innostua ja inspiroitua. Kun suunnitteluvaiheessa m\u00e4\u00e4rittelet tavoitteet selke\u00e4sti, voit my\u00f6s seurata ja k\u00e4ytt\u00e4j\u00e4datan avulla mitata sit\u00e4, miten hyvin sivustosi k\u00e4yt\u00e4nn\u00f6ss\u00e4 onnistui.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed3883 elementor-widget elementor-widget-heading\" data-id=\"6ed3883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kiinnostuitko?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42aeb3 elementor-widget elementor-widget-text-editor\" data-id=\"f42aeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>J\u00e4t\u00e4 yhteydenottopyynt\u00f6, niin otamme sinuun yhteytt\u00e4.<\/strong><\/p><script>\nvar 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jossa asiakkaan odotuksiin vastataan. Ne joko t\u00e4ytet\u00e4\u00e4n tai ne petet\u00e4\u00e4n. Sivusto on t\u00e4rke\u00e4 kosketuspiste ja sen tarjoamaan kokemukseen markkinoijan kannattaa suhtautua vakavasti. <\/p>\n","protected":false},"author":1,"featured_media":1898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mit\u00e4 l\u00e4\u00e4k\u00e4ri kaipaa l\u00e4\u00e4ke&shy;mainokselta? &#8211; KarpaloGroup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karpalogroup.fi\/fi\/blogi\/mita-laakari-kaipaa-laakemainokselta\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mit\u00e4 l\u00e4\u00e4k\u00e4ri kaipaa l\u00e4\u00e4kemainokselta?\" \/>\n<meta property=\"og:description\" content=\"L\u00e4\u00e4kemainoksen laskeutumissivu on paikka, jossa asiakkaan odotuksiin vastataan. 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