{"id":1078,"date":"2020-01-08T14:38:58","date_gmt":"2020-01-08T12:38:58","guid":{"rendered":"https:\/\/www.karpalogroup.fi\/?p=896"},"modified":"2024-08-08T11:17:07","modified_gmt":"2024-08-08T08:17:07","slug":"ala-luota-sydamen-aaneen","status":"publish","type":"post","link":"https:\/\/www.karpalogroup.fi\/fi\/blogi\/ala-luota-sydamen-aaneen\/","title":{"rendered":"\u00c4l\u00e4 luota syd\u00e4men \u00e4\u00e4neen"},"content":{"rendered":"\t\t
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K\u00e4ytt\u00e4j\u00e4keskeisen suunnittelun klassikko Design of Everyday Things osui kirjahyllyst\u00e4 k\u00e4teeni jokin aika sitten. T\u00e4m\u00e4 Donald Normanin kirja julkaistiin jo vuonna 1988, eli vuotta aikaisemmin ennen kuin WWW syntyi.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Kirjaa silm\u00e4ilty\u00e4ni huomasin sen olevan edelleen ajankohtainen. Esimerkit toki kertovat oman aikansa tekniikasta, mutta k\u00e4ytett\u00e4vyyden ja k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isyyden periaatteet ovat edelleen samat. Teknisesti moni asia on toisin, mutta ihminen ei ole kolmessakymmeness\u00e4 vuodessa muuttunut yht\u00e4\u00e4n.<\/span><\/p>

Norman kirjoittaa asioista, jotka tuntuvat arkisilta ja itsest\u00e4\u00e4n selvilt\u00e4. K\u00e4ytt\u00f6liittymi\u00e4 ja laitteita suunniteltaessa pit\u00e4\u00e4 ottaa huomioon se, miten k\u00e4ytt\u00e4j\u00e4 oikeasti pystyy niit\u00e4 k\u00e4ytt\u00e4m\u00e4\u00e4n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tSuunnittelijan pit\u00e4\u00e4 menn\u00e4 k\u00e4ytt\u00e4j\u00e4n asemaan. Katsoa omaa tuotostaan toisen silmin. Ei sen kummempaa.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Verkkokauppojen, pelien ja sovellusten kehitt\u00e4j\u00e4t ymm\u00e4rt\u00e4v\u00e4t k\u00e4ytt\u00e4j\u00e4kokemuksen arvon. Digitaalisessa bisneksess\u00e4 se on elinehto. Miksi n\u00e4in ei ole kaikessa suunnittelussa? Miksi saan virastosta kirjeen, jonka kieli on pyk\u00e4liin ja s\u00e4\u00e4nt\u00f6ihin takertuessaan niin kippuraista, ett\u00e4 sit\u00e4 on vaikeaa ymm\u00e4rt\u00e4\u00e4. Miksi minulle suunnataan mainontaa, joka luettelee adjektiiveja ja superlatiiveja, mutta ei puhuttele minua? \u2013 Koska toisen asemaan on vaikea asettua.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Empatia ei ole helppoa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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On huomattavasti helpompi tuntea my\u00f6t\u00e4tuntoa, s\u00e4\u00e4li\u00e4, \u00e4rtymyst\u00e4 tai ylemmyytt\u00e4 kuin oikeasti ymm\u00e4rt\u00e4\u00e4 toisen ihmisen ajatuksia ja p\u00e4\u00e4m\u00e4\u00e4ri\u00e4. T\u00e4m\u00e4n voi todeta vaikka poliittisia Twitter-keskusteluita seuraamalla. Omaa n\u00e4k\u00f6kulmaa on hyvin vaikea k\u00e4\u00e4nt\u00e4\u00e4 toiseksi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tSuunnittelijan ty\u00f6ss\u00e4 toisen ymm\u00e4rt\u00e4mist\u00e4 varten tarvitaan ty\u00f6kaluja, perehtymist\u00e4, ammattitaitoa ja todellisia k\u00e4ytt\u00e4ji\u00e4 seuraamalla hankittua dataa.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Viestinn\u00e4n ja markkinoinnin suunnittelussa vain omaan syd\u00e4meen luottaminen voi vied\u00e4 harhaan ja johtaa kohderyhm\u00e4n yli- tai aliarvioimiseen. Siksi k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isen suunnittelun ty\u00f6kalut ovat arvokkaita my\u00f6s luovan toimiston k\u00e4yt\u00f6ss\u00e4. Ne auttavat meit\u00e4 olemaan empaattisempia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Luovassa suunnittelussa tarvitaan empatiaa, mutta k\u00e4yt\u00e4nn\u00f6ss\u00e4 omaa n\u00e4k\u00f6kulmaa on hyvin vaikea k\u00e4\u00e4nt\u00e4\u00e4 toiseksi. Suunnittelijan ty\u00f6ss\u00e4 toisen ymm\u00e4rt\u00e4mist\u00e4 varten tarvitaan ty\u00f6kaluja, perehtymist\u00e4, ammattitaitoa ja todellisia k\u00e4ytt\u00e4ji\u00e4 seuraamalla hankittua dataa.<\/p>\n","protected":false},"author":1,"featured_media":1898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogi"],"acf":[],"yoast_head":"\n\u00c4l\u00e4 luota syd\u00e4men \u00e4\u00e4neen – KarpaloGroup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karpalogroup.fi\/fi\/blogi\/ala-luota-sydamen-aaneen\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c4l\u00e4 luota syd\u00e4men \u00e4\u00e4neen\" \/>\n<meta property=\"og:description\" content=\"Luovassa suunnittelussa tarvitaan empatiaa, mutta k\u00e4yt\u00e4nn\u00f6ss\u00e4 omaa n\u00e4k\u00f6kulmaa on hyvin vaikea k\u00e4\u00e4nt\u00e4\u00e4 toiseksi. 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